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Project Portfolio
These projects represent real business initiatives where I leveraged analytics, process improvement, and technology to drive growth, improve efficiency, and support strategic decision-making.
CRM | Process Mapping | UAT
Led a CRM implementation and sales pipeline redesign to centralize lead tracking, improve follow-up visibility, reduce missed opportunities, and increase lead-to-sale conversion by 45%.
SQL | Tableau
Analyzed churn patterns by carrier and premium increase range to identify where customers were most likely to cancel, helping prioritize proactive retention efforts.
SQL | Tableau
Analyzed customer profitability by segment and found bundled households generated 2.2x more commission than single-line auto customers.
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